👋 Hi, I’m Virali Parekh — a Product Manager passionate about building user-first, data-backed, and impact-driven products.

Currently, I’m leading user engagement, product adoption, and operational efficiency at A23 Rummy (Head Digital Works) — one of India’s top real-money gaming platforms with over 4 million monthly active users. From ideating features like Leaderboards and PlayPass, to optimizing tournaments and customer support automation, I’ve worked across the 0→1 and 1→10 stages of product growth.

Before this, I built engaging multiplayer features in Pool Champs (MPL) and improved learning outcomes in Kiddobox, a preschool edtech app — working hands-on with LiveOps, game mechanics, and first-time user experience (FTUE).

🧩 What I Bring to the Table

  • Deep experience in user retention, gamification, and UX optimization
  • A track record of shipping features that improve monetization, conversion, and engagement
  • Hands-on with product analytics (Google Analytics, MixPanel, CleverTap), SQL, and A/B testing
  • Strong cross-functional execution across design, tech, customer support, and marketing

🛠️ Recent Wins

  • 🎯 Launched Leaderboards that led to a 28% boost in service fee revenue
  • 🪙 Rolled out PlayPass with 3% more gameplay among targeted users
  • 📉 Cut support ticket resolution from 3 days to 1 minute via automation
  • 🎮 Tuned gameplay for fairness & retention in Pool Champs, improving engagement KPIs
  • 📈 Grew ARPU from 0.1% to 4% with FTUE and subscription testing in Kiddobox

📚 Certifications

  • Driving User Retention – by Deepak Singh
  • Gamification & Behavior Design – by Yu-Kai Chou

📬 Let’s Connect

Whether it’s scaling an existing product or launching a new one, I bring curiosity, clarity, and collaboration to every stage of the journey.

Thanks for stopping by! 🚀