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Gamification What leads individuals to repeatedly engage in the same activities within games, resulting in prolonged engagement, whereas in other applications, users often end up bored and churn out? Game mechanics drive sustained engagement Gamification, a human-focused design approach, motivates users for long-term engagement by first establishing motivation and then designing the user journey. This contrasts with function-focused design, which assumes users are inherently motivated. Gamified elements such as unlockable features, leaderboards, and reward mechanisms can make a product more entertaining and incentivise user engagement, improving retention metrics. The effectiveness of gamification is evident in games where users repeatedly engage in the same activities, unlike other applications where users may grow bored and discontinue use. ...

While working at the gaming studio, I was tasked with researching the Merge Genre to evaluate whether we should invest in developing an engine that would allow us to produce multiple similar games. 🔍 Why deconstruction? Before building something new, I needed to understand what already worked. Deconstructing successful games allowed me to peel back the layers—what worked well for them, where they delighted users, and where they fell short. It was the best way to: ...